Katie
Graham
Director of Media Productions
Oklahoma Weather Lab
 |
Outline
1.
History of the blog? and How has their blog changed from when it started?
·
Started out on website
http://owl.ou.edu and there would be a picture presenting the information in visual form.
·
Late 2012 post became
more than a paragraph long and sometimes there would be special-interest stories.
·
OWL website didn’t
have viewer traffic and it wasn’t easy to create or edit posts.
·
Lack of ability for
people to comment on posts and little ease when posting to social media
·
Summer 2013 the blog
moved to Blogger to increase viewer traffic and make the blog feel more like a
“blog.”
·
All the blog post
prior to summer 2013 are on blogger and blogs before 2013 are on the web site http://owl.ou.edu/archive/
2. How
long blogging?
·
The first post was on
May 7, 2007.
3. Who is
the blogger? (Age, profession, etc)
·
College student’s freshman through seniors
(eighteen to twenty-two), and a few transfer students in their late-20s.
4. Why do
they blog? and Purpose of blog?
·
To inform the public
about past, present, or upcoming weather events. Some event can be major.
·
Example when the May
19, 20 and 21 tornado occurred there was great detail on those posts.
·
Other times there may
be a blog post to give the forecast for the upcoming week or holiday.
6. How
often blog?
·
There are some gaps
but the goal is to blog at least twice a week (in media shifts).
7.
Geographic location?
·
Blogs are written from
the National Weather Center in Norman, OK and cover the entire state of
Oklahoma
8. Number
of followers?
·
Zero
9.
Monthly traffic?
·
According to blogger
in August 1,012
11. Does
it make money?
·
No
12. What
makes this blog unique?
·
Unique organization student-run
and student-led forecasting group on campus which give the forecast.
13. What
are its strengths?
·
In addition to blog posts visitors can connect
with OWL blog through social media.
·
The posts may easily be shared through social
media
·
On OWL home website there is an RSS feed to the
latest published blog post.
14. What
are its weaknesses?
·
Sometimes formatting
of pictures is a problem on different browsers and platforms.
·
Additionally, we do
not yet have the amount of viewers that we would like to have.
15. What
is the advice of the blogger to you and other bloggers?
·
Blogs should be insightful and more than just a
couple of sentences. Additionally, thought this should be common sense, blogs
should be written I clean English, free of grammatical and spelling errors.
Oklahoma
Weather Lab
OWL Blog
Assignment
